The sales growth shown by krill oils in China has had an impact on other krill presentations as shown on this release.
Not only krill oil has become a more frequent ingredient in the Chinese diet, but also meats, sausages and several other presentations as shown on the current release.
Although this presentations do not have the 2-digit CAGR that krill oil has, it is beneficial to the entire krill industry that new categories are launched. There is more visibility of the “krill” name and new interest from clients to know more about krill.
Report Q2.2011 report seen at - Antarctic Krill End-Products Sales (China Q2 2011)