Much has been said of the great Chinese potential but still the knowledge is limited about the complexities of dealing in this market. This is valid for insurgents as well as for incumbents.
China will become the largest krill-end products market, in terms of volume production as well as demand. Its own fishing fleet will supply part of the demand, the balance for few chosen ones. Remains to be seen the ratio between local versus foreign supply.
For corporations without a history in this market, sales and distribution complexities will prevail, their costs will be higher and distribution capabilities diminished.
More to read at – Chinese Market Report (Release June.2013)