As it stands today, dietary supplement companies, both foreign and domestic, must clear unwieldy—and often insurmountable—hurdles with China’s Food and Drug Administration (CFDA) in order to sell supplement products in China.
By simplifying the regulatory process and cutting companies’ financial burden and the time required to go through the current pre-registration procedure, the notification system will help level and expand the playing field in China’s supplements market. The import channel will also unclog.
This is a significant change in the Chinese importation procedure and will have a major impact in the krill oil category.
In the future, foreign dietary supplement companies will see a much larger share of their profits being generated in the China market.