The present research developed an FOB price-predictive model for high and low quality krill meal, and a market positioning strategy for precooked frozen Krill tail meat, both in relation to a combined strategy of early-season operation versus achievable marketing prices, quality and weather-related “La Niña” phenomenon. A unitary average production cost of US$0.92 per kilo was determined for frozen krill meat and US$0.76 per kilo for dried krill meal. Minimum estimated FOB base price corresponds to US$1.85 per kilo for frozen meats while for meals it will depend on a set of competitive ingredients for a specific calculation date.